UI/UX & Brand Identity
Toy’s Hair and Beauty
The Challenge & Strategy
I provided a complete design transformation for this boutique beauty brand, replacing generic assets with a bespoke, luxury visual system. By establishing a unified identity, I bridged the gap between high-end salon services and premium retail products. From defining elegant typography systems to crafting responsive digital layouts, every detail was carefully planned to ensure the brand stands out in a competitive luxury market.
Digital Experience & Architecture
The journey began by translating the salon’s physical elegance into a digital space. I designed a beautiful, user-friendly website architecture that highlights special treatments, courses, and premium beauty products. By focusing on intuitive navigation and clean aesthetics, the new layout makes it simple for customers to explore treatments, book appointments, and purchase products online.
Style Guides & Brand Guidelines
I created a detailed brand style guide to maintain visual consistency across all physical and digital platforms. This guide features a premium, high-impact pink accent colour (#E86BA7) balanced with elegant, classic typography like Trajan Pro and Raleway. These rules ensure that every asset—from product labels to online graphics—instantly communicates luxury, professionalism, and trust.
Project Impact & Value
By combining classic beauty aesthetics with modern digital design, this project delivers real value and elevates the brand:
Cohesive Visuals
Get a beautifully unified look across your website, packaging, and digital marketing.
Higher Bookings
An intuitive online appointment layout makes it effortless for clients to book spa treatments.
Premium Packaging
Custom-designed label mockups and shopping bags turn everyday products into luxury items.
Brand Trust
Consistent typography and clean layouts position your salon as an elite, professional authority.
Physical to Digital Execution
The custom-designed visual assets, including high-end skincare labels and bespoke retail shopping bags, showcase how easily the brand guidelines adapt to physical items. This seamless transition between digital screens and physical packaging builds a powerful, memorable experience that keeps customers returning to the salon.
Frequently Asked Questions
How does my design workflow unfold?
I start with a creative discovery call, design detailed mood boards, build high-fidelity wireframes, and then deliver polished, ready-to-use brand assets.
Which design tools do I prefer?
I use WordPress for web layouts, Adobe Illustrator for vector logos and typography, and Adobe Photoshop for realistic packaging mockups.
What is the typical project timeline?
Logo design and basic brand guidelines take 1–2 weeks, while complete website layouts and packaging mockups take 3–4 weeks.
Are the website layouts mobile-friendly?
Absolutely. Every web user interface is crafted with a responsive grid system to look stunning on phones, tablets, and desktops.
Do I offer support after handoff?
Yes, I provide full post-project support to help you implement your assets, update your files, or work with your printing partners.